An Analysis on BCG Growth Sharing Matrix | | Author : Haradhan Kumar Mohajan | | Abstract | Full Text | Abstract :In the 21st century, sustainable improvement of business faces various challenges for the global economic competition. But, these challenges can be overcome by the efficient business strategies. The Boston Consulting Group (BCG) helps the business organizations to develop their efficiency for the successful operation of their business activities. To develop the efficiency of marketing decision making, the BCG Matrix plays an effective tool for strategic planning of product performance in industry and company level. It analyses to identify which strategic business units to invest in, which to sell off, and which to shut down. It helps a company to distribute their available resources through the efficient business management. It is one of the most popular and helpful consulting firms. The paper tries to provide a guideline to the business organizations to choose the best business policies by the use of BCG matrix.
|
| Review of the Relationship between Human-Machine Interaction and Web Usability in the Application of the Eye Tracking Technique in Neuromarketing | | Author : Mikel Alonso López, Gloria Sánchez García | | Abstract | Full Text | Abstract :Neuromarketing is a market research technique which use, both commercially and in research studies, has increased significantly in the last decade. Therefore it is necessary to define both the concept of neuromarketing itself and specifications of the different forms of application of neuroscience to marketing techniques. The present article reviews the different techniques of neuromarketing, developing mainly the eye tracking technique, and in particular the interaction between the individual and the computer and its relationship with web usability. To this end, the most important studies with eye tracking are highlighted, and the essential specifications are described to establish a correct relationship between people and websites.
|
|
|